Case Study - Feature Pools

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Case Study: Feature Pools


"Shannon and her team have been such a positive partnership for our growing business. Shannon’s energy and enthusiasm has ensured that we are always setting goals, sticking to those goals and ensuring that we reach them. It has allowed us to ensure that we spend time not only working within our business, but on our business on the important parts that are sometimes forgotten when running your own business."

Tammy Aitken
Director, Feature Pools







Directors Tammy and Ryan Aitken first engaged SMART Business Solutions as their financial planner in 2018. They needed a firm that offered an end-to-end service including tax and business advisory, as well as financial planning due to wanting to set up an SMSF to purchase a factory for their business.

Ryan Aitken is a hands-on tradie pool-specialist. Tammy Aitken manages the admin, marketing and business development.

Established originally by Ryan's father in 1990, Ryan has worked in the business since the late 90's. In 2015, Ryan finally took over the family business with wife, Tammy.
Feature Pools are a leader in the state-of-the-art pool design and construction industry. Celebrating nearly 30 years in the pool industry, the Aitken family business, combines aesthetic and functional design requirements to create the most elegant pool projects across metro Melbourne and regional Victoria.

Feature Pools also employee two full time staff; an Operations Manager and a Service Manager. They have a strong team of 15-20 subcontractors that work with them consistently to build their high quality pools.

Here is their story, written in first person by Tammy Aitken.


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