Pricing, Profit & Your Ideal Client Workshop
Why being busy doesn’t always mean being profitable


JUNE 2026	12:00 - 1:30pm	$35 per person Includes lunch	Smart Business Solutions Level 1 / 328 Main Street Mornington, VIC

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OVERVIEW

Many business owners are flat out, yet still feel like the business should be performing better than it is. You might recognise some of these:

You’re busy, but margins always feel tight
Revenue is growing, but profit isn’t following
Some clients or jobs feel hard work for very little return
You’re not sure whether pricing is really working for you

This session is designed to change that. Pricing, Profit & Your Ideal Client is a practical workshop that helps you understand where your profit really comes from, how pricing decisions affect margins, and why working with clients that align with your business makes a measurable difference to both profit and cashflow.

Laptops optional for this session. Attendees may find it useful for notetaking.

WHAT YOU'LL LEARN

How pricing really flows through to profit

Why small price changes can make a big difference
Why underpricing is far more expensive than most people realise
How discounting quietly erodes margins

The difference between revenue and contribution margin

What contribution margin actually means
Why it’s the most important number for decision-making
How to tell which work is actually making you money

How to identify profitable vs draining work

How to spot “good” work vs “hard” work
The hidden cost of bad-fit clients or projects
Why some clients cost more than they’re worth

Why your ideal client really matters

How client mix affects profit, cashflow and stress
Why the right clients make everything easier
How to move toward a healthier, more profitable business model

Who this session is for

This session is ideal for business owners who:

Are busy but not seeing the financial reward they expect
Feel like some work or clients just aren’t worth the effort
Want more clarity around pricing decisions
Want to improve profit without just working harder
Want a more sustainable, more enjoyable business model

No accounting background required. This is designed for business owners, not accountants.

Why this session is high value

Many businesses chase revenue. But revenue alone doesn’t guarantee:

Profit
Cashflow
Or sustainability

This session shows you:

Why not all revenue is good revenue
Why some growth actually makes businesses weaker
Why a small improvement in margin can beat a big increase in sales
How your client mix quietly shapes your business (and your life)

Lunch & Learn Workshop
Pricing, Profit & Your Ideal Client

A practical workshop that helps you understand where your profit really comes from,
how pricing decisions affect margins, and why working with the right clients makes a
measurable difference to both profit and cashflow.
An interactive Lunch & Learn workshop designed for small business owners.