• How pricing really flows through to profit
• The difference between revenue and contribution margin
• How to identify profitable work vs draining work
• Why your ideal client really matters

This session is ideal for business owners who:

• Are busy but not seeing the financial reward they expect
  
• Feel like some work or clients just aren’t worth the effort
  
• Want more clarity around pricing decisions
  
• Want to improve profit without just working harder
  
• Want a more sustainable, more enjoyable business model
  
  

Why this session is high value

• Profit
• Cashflow
• Or sustainability
  

This session shows you:

• Why not all revenue is good revenue
  
• Why some growth actually makes businesses weaker
  
• Why a small improvement in margin can beat a big increase in sales
  
• How your client mix quietly shapes your business (and your life)

Designed for non-accountants, these workshops focus on real-world business numbers, plain-English explanations, and practical insights that business owners can apply immediately. Attend one session or complete the full series to build confidence, clarity, and control over your business finances.