Owner, Rhino 4x4
Rhino 4x4 design, manufacture and sell high quality 4WD accessories such as bull bars, rear bars as well as vehicle recovery kits, winches,
lights, roof racks and more.
Directors and owners Ben & Cassie Lee first engaged SMART Business Solutions as their accountant in 2014. They had been previously working with another accountant using MYOB, but they just didn’t have the commercial knowledge that they needed nor the visibility into the numbers. Ben saw how well the Mornington Brewery were doing, got chatting with them over who looks after their finances, and it all started from there.
The process started in 2012 with Ben starting in the garage at home doing research, identifying gaps in the 4x4 accessories market and product development. Rhino 4x4 is one of the innovators in the Australian 4WD market offering stylish accessories that integrate into the design of the vehicle, offering the strength and quality demanded. Historically, 4x4 accessories favour function over form. The products always tend to look like a bolt-on. Rhino 4x4 are the first to focus on producing premium quality 4x4 products with integrated design at top of mind, so they look stylish and ensure form is equal to function.
Both Ben and Cassie are involved in the business, with Ben focusing on director responsibilities, strategic planning, product development
and day-to-day operations.
Cassie looks after the bookkeeping, administration, staff management, HR and day-to-day operations.
Rhino 4x4 has grown over the past few years and now employ 6 full time staff including a Reseller Manager who looks after their business
development around Australia.
Here is their story, written in first person by Cassie Lee.
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