Case Study - Rhino 4x4

HomeLearning CentreBusiness Coaching Case Studies

Case Study: Rhino 4x4

“Having the outsourced knowledge and support from someone who is running her own well-established business is definitely worthwhile. The forecasting and guidance that we receive from a financial and operational point of view is instrumental.”
 

Cassie Lee
Owner, Rhino 4x4




VISIT RHINO 4x4 WEBSITE VISIT RHINO 4x4 WEBSITE


Rhino 4x4 design, manufacture and sell high quality 4WD accessories such as bull bars, rear bars as well as vehicle recovery kits, winches, lights, roof racks and more.

Directors and owners Ben & Cassie Lee first engaged SMART Business Solutions as their accountant in 2014. They had been previously working with another accountant using MYOB, but they just didn’t have the commercial knowledge that they needed nor the visibility into the numbers. Ben saw how well the Mornington Brewery were doing, got chatting with them over who looks after their finances, and it all started from there.

The process started in 2012 with Ben starting in the garage at home doing research, identifying gaps in the 4x4 accessories market and product development. Rhino 4x4 is one of the innovators in the Australian 4WD market offering stylish accessories that integrate into the design of the vehicle, offering the strength and quality demanded. Historically, 4x4 accessories favour function over form. The products always tend to look like a bolt-on. Rhino 4x4 are the first to focus on producing premium quality 4x4 products with integrated design at top of mind, so they look stylish and ensure form is equal to function.

Both Ben and Cassie are involved in the business, with Ben focusing on director responsibilities, strategic planning, product development and day-to-day operations.
Cassie looks after the bookkeeping, administration, staff management, HR and day-to-day operations.

Rhino 4x4 has grown over the past few years and now employ 6 full time staff including a Reseller Manager who looks after their business development around Australia.

Here is their story, written in first person by Cassie Lee.


BOOK A COACHING CONSULTATION BOOK A COACHING CONSULTATION
Rhino 4x4
  

Rhino 4x4

Read More
Prossor Town Planning
  

Prossor Town Planning

Read More
Guyrobb Electrics
  

Guyrobb Electrics

Read More

Related News

26 Jul

Using Your Super To Buy Property

ONLINE Webinar Session
27 July // 1:00PM


READ MORE READ MORE
2 Jun

Superannuation: What changes on 1 July 2021?

There are a few changes earmarked for superannuation commencing 1 July 2021. These changes will impact both employers and employees. Read the details here to know what's expected.


READ MORE READ MORE
18 May

7 Reasons To Refinance

If you have a home loan, there are many reasons you may consider refinancing. That could include wanting to borrow more, access different home loan features or simply to get a better interest rate. We explore the more common reasons for refinancing, including a few you may not have thought of. 


READ MORE READ MORE