Cash Flow

A Trap That Causes Many Businesses To Go Broke, While They’re Making a Profit

There’s a saying in business, “You can go broke making a profit.” And another, “Cash is king. Profit is theory.”
As you know only too well, you don’t pay rent, meet payroll or pay your bills with  profit.

You pay them with cash.

A business can make a lot of sales, have a book full of orders, have delighted customers and clients, have a great reputation, be growing, and yet still go broke.

Why? Cash flow.

The business might be profitable on paper, but have no money left in the bank. They become insolvent.

A growing business is often hungry for cash ... hungry for inputs so it can make the business’ outputs, be they physical products, services or a combination of both.

The tragedy in this is that  cash flow crises can often be averted. They can be predicted, planned for, and then contingency measures put in place.

For example, if a business has seasonal effects where some months are busier than others, or if a business knows it has some jumps in expenses or fixed costs approaching—such as moving to a larger premises or hiring more staff to cope with growth—then these expenses can be planned for and compared with the planned income in those months.

Which would you prefer to do?

(A) Call your bank manager and ask for a short-term loan or increase in overdraft when you are urgently in need of the cash (and therefore stressed, and desperate, and not in a great frame of mind to negotiate good terms), or

(B) Call your bank manager 6 months in advance and meet with him or her to explain the coming cash crunch, the reasons behind it, and plan for the funding in a calm, relaxed, totally-in-control manner?

Not only would you get the loan, you’d impress the bank manager and strengthen the relationship for further funding, should it be needed to support your growth.

The bank manager would see you are a professional operator with a planned approach to your business, not a fly-by-the-seat-of-your-pants operator. (They see a lot of those. They don’t like doing business with them.)

Apart from the relationship with your bank, there’s the  immediate effect of sleeping better at night.

We all seek a level of certainty to comfort us. Knowing what lies ahead in business and planning your cash flow gives you a peace of mind

and confidence in your day-to-day work that will rub off on those around you...

...in your workplace and at home. It’s a good feeling.

This is one of the reasons we are so passionate about  helping our clients put together cash flow forecasts, to help them keep their business on track and to avoid any stressful, unpleasant surprises in the coming months.

It doesn’t matter whether a business is a one-person hairdressing or lawn mowing business, or a 10 person, 20 or 200+ person business.

Every business needs a cash flow forecast.

Running your business without a cash flow forecast is like driving a car at night  along a  dark country road with only your normal headlights on. It’s hard to see  what lies ahead.  Some wildlife might come right out in front of you, leaving no  time for you to react.   CRASH! 

On the other hand, a cash flow forecast is like driving along that country road  with high beam on. You can see so much more. You can drive with  much more  confidence. Less  stress. And avoid the CRASH!

Another thing we often find in helping our clients build realistic cash flow  forecasts, is that  we  can spot problems and make suggestion that help improve the business’ cash  cycle. This puts money in your bank account.

For example, a combination of negotiating better terms with suppliers, tightening up or at least clarifying and  enforcing your business’ own credit terms, and reducing stock holding and waste can have a powerful positive effect on your cash flow.

So, if a cash flow forecast is so crucial, why do many businesses not have one?

Simple. Business owners get busy. Busy pleasing customers or clients. Busy dealing with staff. Busy paying suppliers. Busy generating sales.

Also, it’s easy to get ‘too close’ to your own business. “You can’t see the forest for the trees,” as the saying goes.

Having an independent and fresh pair of eyes come in and look at your business—especially cash flow which is its life blood—allows opportunities for improvements to be identified. Things that are there, but difficult for the business owner to see amidst the ‘busy-ness’ of it all.

So, what should do about it? Call us. Take action. A cash flow forecast costs less than you think.

It’s time to turn those high beams on!

Your next step ... Call us on 035911 7000 or email us on  reception@smartbusinesssolutions.com.au to make a time to meet and discuss your options. We’ll then outline the costs so you know exactly what lies ahead.

Want to grow your business & improve cashflow?

You need SMART solutions for YOUR business, not just annual tax compliance! Get the SMART team working with you. Call SMART Business Solutions today on 03 5911 7000

Other Recent Posts



Join us at our 7 Ways to Grow Your Business event. We’ll cover the key areas in your business that you can influence and the strategies you can adopt to achieve growth and improvement.

By attending this event you'll
  • Look at your business like you never have before & be challenged to adapt
  • Understand the seven ways to grow your business ( how they apply to you)
  • Learn how to set a roadmap and dashboard for your business
  • Discover how to measure and maximise business efficiency
  • Learn how the seven ways impact your profit and cashflow
  • Not on track to achieve your desired financial results this year?
  • Want to increase your profit and improve cashflow?
  • Want to improve margins?
  • Looking for business growth?